Sales. A good website will be your best salesperson.

Availability. A good website will be there 24 hours per day, seven days per week.

Market Penetration. A good website can reach thousands of potential customers.

Cost-Effective. A good website will replace many other forms of advertising and be targeted to the people you really want to do business with.

Purpose. It consistently conveys your message to a potential customer. It supports your business goals and objectives.

Professional. Appearance includes attractive colors & graphic design but more inportantly, it includes the logical placement and accuracy of information.

Found by qualified visitors. "Qualified" visitors are pre-disposed to do business with you. A good site uses good Search Engine practices to show up in major search engine queries.

Current. Visitors want current, accurate information.

Focused.  Visitors can easily find the important "stuff" to find answers to their questions.

Unclear focus. If the central message(s) is difficult to find, visitors will have to work too hard.  Web visitors don't read, they scan. Website information needs to be clear, concise and complete or the visitor will lose interest and move on.

Annoying design. Ugly, glaring color, instant sound, or too much motion drives visitors away.

Too much text and unorganized content. Reading online is harder on the eyes than reading a book or newspaper. If it's difficult to find information, the visitor will leave and go somewhere else.

Bad content. Meaningless content, out-of-date content, or too much marketing/technical language quickly drives visitors away.

Dominated by advertising. Study after study shows that web visitors generally avoid anything that looks like a blatant advertisement. Web visitors are looking for information, not ads.