Creating a website is more than just picking the colors and the graphical presentation.

Your website must be attractive, professional, credible, and reach your defined markets through the search engines.

Building or Replacing a Website

We firmly believe it's good business to determine exactly what you need before starting.

A good website uses written and graphic content to explain your business and bring in customers who know enough about your business to be i. 

People are attracted to websites that offer quality information they can use.

Focus on good content and logical organization rather than gimmicks like flashing graphics, orange backgrounds and bright-red text.

It Starts with Your Business

• YOUR business objectives & plans for the future
• YOUR customer demographics
• YOUR competitors and how your business is different
• YOUR current website (if any) - its strengths and areas for improvement
• How YOUR new website will fit in with your other marketing efforts

Colors, styles, the budget and the best visual approach will follow.

It IS a Cooperative Process

Content and Keyword Phrases are the key to website success and being found by the search engines, so this is a major focus area.

If the content is organized and complete, the faster (and less expensive) it will be to get the site live and functional.

Because you know your business best, you will be critically involved in providing the content, much of which you may already have in corporate brochures, newsletters, and promotional advertisements.

The "Look and Feel" of Your Website (Now We Get to the Colors!)

Site Appearance is separate from the content of the site. We have sample designs from which you may choose and there are many commercially available designs that can also be selected.

We also build custom templates for clients when other templates don't meet their "branding" needs.